/// Why it now comes down to the annual report.
The global economic situation may be a major challenge for your company, but it certainly is for your report. Right now, the report is the main focus of your target group. What does it say about the mood of your company? A convincing and appropriate appearance is more than ever. Strengths that the report conveys will also be associated with you as the issuer. Substantial, honest, target group-oriented: Set exactly the same high standards for your report as you do for your products and services. And: choose the right agency for this. HGB has proven expertise in communication-related positioning of companies that are at a significant crossroads.

/// We have the antidote to bland reports.
We all know that a product must be unmistakable and that a strong brand is worth its weight in gold – this is particularly true today. Things are increasingly difficult for any firm that struggles to make headway against global competitors. You know how important your annual report is. It reflects the personality, culture and spirit of your company. We believe that our task is to convey these elements not only honestly, but also surprisingly and therefore convincingly. Our motto: out with the bland, and have the courage to be individual. Corporate difference instead of me too. New ground instead of the beaten track.

/// This simple rule applies to your report: Less is more.
The legal requirements and mandatory information for annual reports keep on growing. Weighty tomes are now breaking the 300-page barrier. It is hard to separate the important from the unimportant. Of course, legal requirements must be fulfilled and specific information must be printed. But what deters you from highlighting key themes, avoiding unnecessary content and redundancy and only publishing the important information in a reader-friendly manner? Ask us! You will be amazed how we manage to strip excess content – and therefore the budget – back down to the necessary level. Let 's get on with it together!