As you know, even if it is attractively packaged, hot air is still hot air. However, good information that no one pays attention to, or that no one can find, is equally ineffective. Annual report design has to strike a balance between these two opposing poles. Each year we discuss with you how fashionable your report should be and how stimulating, or indeed exciting, it has to be. Very few companies can boast a name that attracts attention all by itself. All other companies’ reports have to keep on vying for the scarcest resource in our day and age – attention.

Visually, we position your company unambiguously. Often, only a few seconds are available for visuals to make a positive connection with a specific corporate identity. Nowadays, the report has to compete with ever higher design standards in a broad media environment ranging from TV campaigns to websites.