Mehrere Ausgaben des Magazins „new business“, Ausgabe 21, mit blau‑grünem Cover und Pop‑Art‑Illustration. Titelzeile: „Give Ökodingsbums a chance.“ Unterzeile: „Frei nach John Lennon.“

Where’s the story?

Posted on November 13th, 2023 by Yannik Burtelt

Is CSRD becoming a storytelling spoiler in sustainability reporting? HGB Managing Director Peter Poppe explores this question in his guest article in the current issue of new business, a trade magazine for communication and media. Poppe is certain that the new EU standard will fundamentally change sustainability reporting. He’s also certain that there’s always room for compelling corporate stories – what’s needed is just the right concepts and formats.

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Infografik zur Reporting-Analyse der S/M/DAX-40-Berichte 2022 mit Kennzahlen, einem Ringdiagramm zur Verteilung der DAX-40-Berichte nach Kategorien sowie Balkendiagrammen mit prozentualen Vergleichswerten zum Vorjahr.

Under the spotlight

Posted on September 20th, 2023 by Yannik Burtelt

Where are the trends in reporting headed? As an agency specializing in corporate reporting, naturally this is something we always precisely want to know. To find out, we take a look at the annual and sustainability reports of SDAX, MDAX and DAX40 companies every year. Once again, we have compiled the results in detail in the extensive HGB Reporting Compass – You can read the key findings of the analysis here.

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Maxi Kohrt und Anna Juling, Werkstudentinnen

Getting a taste of the real world

Posted on September 20th, 2023 by Yannik Burtelt

Maxi Kohrt and Anna Juling, both work students, are a breath of fresh air at HGB. They support our team with a wide range of tasks and are getting familiar with reporting processes hands-on. Welcome, and we hope you enjoy your time with us!

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Logo der ARC Awards International für 2023. Auszeichnung: International Winner XXXVII.

A complete set of medals

Posted on September 7th, 2023 by Yannik Burtelt

Gold, silver and bronze: all made an appearance at the ARC Awards 2023! Five of our customers landed at the top at this year’s “Reporting Oscars”. All in all, there were 10 reasons to celebrate: 2x gold, 4x silver and 4x bronze for the 2022 reporting year, all from the house of HGB. We congratulate our customers and thank them for their excellent cooperation!

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Grünes Wort „WELCOME“ auf orangefarbenem Hintergrund, mit mehrfach versetzten weißen Konturen, die einen räumlichen Verzerrungseffekt erzeugen.

Together at the starting line

Posted on July 18th, 2023 by Yannik Burtelt

With fresh ideas, we have won over two fantastic new clients. We are very proud to be supporting ARAG SE and DIC Asset AG with our services in the 2023 reporting season. Smart concepts and creative design are in demand. The HGB team is ready at the starting line to dive into the topics of the insurance and real estate worlds! We are looking forward to these exciting collaborations.

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Offizielles Siegel des EcoVadis Nachhaltigkeitsratings. Auszeichnung: Gold, datiert auf 2023.

Sharpening up

Posted on July 13th, 2023 by Yannik Burtelt

The topic of sustainability is a growing concern, not just for society as a whole but also for us as a specialized agency for high-quality reporting. We believe it is appropriate and credible for us to have our own sustainability performance scrutinized objectively. In 2022, we underwent an assessment for the EcoVadis sustainability rating for the first time. But we’re ambitious – so we sharpened up our organization and strategy ahead of the 2023 assessment. The result: an outstanding gold medal! Here you can find out more about how we turned silver into gold …

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Collage mit fünf schwarz-weißen Porträts verschiedener Personen. Jedem Porträt ist ein farbiges Symbol zugeordnet, das unterschiedliche Themen oder Rollen andeutet.

5 pillars – 5 heads

Posted on May 17th, 2023 by Yannik Burtelt

Reporting, sustainability, design, digital and content: these are the five pillars of our service offering. To make these capabilities even more accessible internally as well as externally, each of them now has a responsible head. By assigning each core topic a specific contact person, we ensure a clear line of responsibility and efficient processes. The new team of five work closely together and bring the best ideas from HGB to the table. This approach makes us confident that we are well-positioned for the challenges in our business. Curious about who these five “heads of” are? Then continue reading here …

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Vollbesetzter Konferenzsaal mit Publikum, das einer Präsentation auf der Bühne folgt – aufgenommen von hinten mit Blick auf Leinwand und Redner.

At “fure”/The Future of Reading

Posted on March 27th, 2023 by Yannik Burtelt

Just because it’s peak season in the reporting business, doesn’t mean we are missing out on anything new and exciting. In March, we visited the fure design conference on the future of reading – 10 hours. 13 contributions. 200 designers, media professionals and creatives. Our impression: The topics and participants were refreshingly diverse. The atmosphere was stimulating and open – and so were the in-depth discussions and networking.

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Martin Baars, Grafikdesigner

New year, new colleague

Posted on January 31st, 2023 by Jenny Beyer

The HGB graphics team received reinforcement in January. Martin Baars – a true “Hamburg boy” with extensive agency and corporate experience – has a soft spot for design, brings stamina and a dash of punk to the agency. We will be making good use of him in current and future annual reporting seasons. Welcome aboard!

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Fotocollage von Christa Eickmeyer aus den Jahren 2001, 2005, 2010, 2015, 2018 und 2022 anlässlich ihres 25-jährigen Jubiläums bei HGB.

Team player

Posted on December 20th, 2022 by Jenny Beyer

What a corporate report and a muesli bar have in common, why van life is the new ski vacation, how it feels to hand over the captain’s role, and what her favorite adjectives are – Christa Eickmeyer tells us this and more in an interview that includes a look back at 25 years of HGB along the way.

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Jenny Beyer (Art Director) und Katharina Marx (Creative Director).

Taking off in a new position

Posted on December 15th, 2022 by Jenny Beyer

Good performance pays off – this is also true at HGB, and why two employees were internally “upgraded” in December 2022. Katharina Marx is now the Creative Director responsible for HGB’s creative performance, and Jenny Beyer can now call herself Junior Art Director. Well done and well deserved, both of you!

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Illustration eines Berggipfels mit einer grünen Flagge und einem gestrichelten roten Pfad zum Gipfel.

Well prepared

Posted on December 13th, 2022 by Yannik Burtelt

Markets, industries, and companies: Some areas of the economic environment are currently evolving at breakneck speed – and we are also feeling these changes in our own business. This is evident when looking at the development of sustainability reporting, which is becoming increasingly complex and ever more important for our business. We are expanding our knowledge and range of services to ensure that we deliver excellent reporting in this area as well.

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