Why only substance counts

It’s less and less about the narrative, and more and more about the facts. Under this motto, around 30 participants at the HGB event “sustainability – it counts” discussed why the future of sustainability management and communication will be about stringency, substance and transparency. After a lively day full of exchange, interaction and insights, employees, clients and representatives of HGB’s partner companies all agreed that the pilot project had been a success and would like to see it repeated next year!


Inspiration for daily worklife

The event started punctually at 9 a.m. in the “Cookery”, the event space at HGB’s location at Rentzelstrasse 10 a. What followed was a lively ride through a landscape of topics examining sustainability management and communication from a variety of perspectives. Sometimes generally, sometimes in detail. And always controversial, eager to present new points of view. The result was engaging discussions and plenty to talk about during the coffee, food and networking breaks.

Discussions ranged from a report analysis of the 160 DAX companies to various forms of greenwashing. From the useful insights of neuroscience for effective sustainability management to the importance of planetary boundaries for successful corporate transformation. And finally, from the necessity (but also the possibility) of sustainability storytelling in times of CSRD to the concrete question of how companies can have their communication and marketing statements examined for greenwashing.

“With exciting presentations, insights and outlooks, we want to give participants practical ideas and inspiration they can take away and apply in their daily work, so they are better equipped to meet future challenges in this increasingly important area”, said Peter Poppe, HGB Managing Partner and Head of Sustainability.

This is why it was great to hear attendees later describe this as an “inspiring event”. “Some of the presentations could have filled a full-day workshop. This event needs to be repeated!” And we at HGB will make sure that happens. We are already looking forward to a follow-up in 2024.

Greenwashing – false sustainability promises || "Neuroscience for success" – how to achieve sustainable change at your company || Sustainability as a business opportunity || CSRD – where's the story? || Greenwashing check-up for your company

Dr. Maria Hoffacker
The neuroscience expert explains how the vast potential of the human brain can be harnessed in all its dimensions to encourage people to act more sustainably (video in German)

Frank Sprenger
The fors founder talks about why corporate sustainability resources should be deployed with a clear purpose (video in German)

Felix Rohrbeck
The chief editor of Flip shares how, as an investigative journalist, he wants to help ensure greenwashing no longer pays off for companies in the future (video in German)


FLIP Chief Editor Felix Rohrbeck

Lunch in the "Cookery" kitchen

Exchanging during the coffee break

Neuroscience expert Dr. Maria Hoffacker

Lots to talk about during the networking breaks

Presentation room in the "Cookery"

fors founder Frank Sprenger interacting with the participants

Sustainability management and communication examined from a wide variety of perspectives

Engaging exchange among participants

Alina Pinckvoß and Lena Paulsen (right) present FLIP's greenwashing check-up

HGB bosses Olaf Köhnke and Peter Poppe (right): "We're already looking forward to the follow-up in 2024!"

HGB Managing Director Olaf Köhnke during the welcome speech

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